The Real Cost of a Drink With No Alcohol In It
Nonalcoholic cocktails aren't priced like juice because they aren't costed like juice — bars charge for labour, not booze.
September 22, 2026
Industry
Supply, labour and the economics of getting food to a table.
Why the Virgin Cocktail Costs as Much as the Real One
Bon Appétit asked why nonalcoholic cocktails are so pricey — the answer is about labour and rent, not booze.
September 21, 2026
Why Your Mocktail Costs as Much as the Real Thing
Bon Appétit asked why nonalcoholic cocktails are so pricey — the answer is about margins, not mixology.
September 20, 2026